The bigger the opportunities to growth your business

The bigger the opportunities to growth your business

Imagine your business as a house of cards: if you want to remodel, your mental programming limits you to only working on the upper floor for fear that the whole house will come crumbling down. This comes at the expense of radical transformation, as you are not able to touch the foundations upon which your company was built.

But it is in challenging the most fundamental aspects of your business that you find the most creative potential. Think back to Bic’s defining moment. They could have created more superficial boxes, for example, by manufacturing all kinds of pens instead of just ballpoint, or even plastic office supplies.
Instead, they went for an even bigger box: any disposable plastic item.

Other companies have made similarly grand transformations by creating new, big boxes. Nintendo, for example, made playing cards before switching to video consoles, and LG evolved from an industrial chemical producer to a manufacturer of high-tech appliances.

When you dare to fundamentally shift your perception, it unleashes a cascade of new ideas, and you’ll discover that each box is a box within a box within a box.

For example, Bic’s new concept contains all the boxes we mentioned previously (pens and plastic office supplies), including its original product. Once they created a new big box that defined who they were as a company, they could fill it with medium-sized boxes, and fill those with smaller ones, thus generating a whole range of new products.

Similarly, Nintendo’s shift in self-perception opened the door to video game production, merchandising and even a movie.

Thinking big isn’t easy when it comes to building new boxes. Nevertheless, if you can create big enough boxes, you will significantly broaden your scope of possibilities.